Our Leadership

John Cuellar

Founder & CEO

John co-founded SyncHR and led the company through its early growth stage, then served as CTO for 10+ years. Prior to SyncHR, John was CEO of Harbor Technology Group (HTG), a systems integration company focused on web-based solutions automating HR processes for Fortune 500 companies — acquired by Mellon Financial Corporation. Before HTG, John worked in Eastern Europe for the MBA Enterprise Corps performing privatization and M&A consulting, and with Swiss Bank Corporation in their derivatives pricing group, and as a senior manager for the US Navy.

John holds a BS in Electrical and Computer Engineering from UC Santa Barbara and an MBA from the Haas School of Business at UC Berkeley. He lives in San Francisco and enjoys snowboarding, surfing, golf, cycling, and running.

David De Los Reyes

Partner / Co-Founder

David is a Founding Partner at Cascade Clarity, bringing deep expertise in enterprise AI strategy and execution. He works alongside the leadership team to help organizations navigate the complexity of AI adoption — from initial strategy through full-scale integration and measurable business impact.

Jonathan Goldin

Advisor

Jonathan is a growth-focused global human capital, transformation, and business executive who works with leaders and stakeholders to develop and scale more aligned, productive, and agile workplaces that drive business results. Jonathan brings a breadth of experience across businesses of all sizes and industries, ensuring an organization's talent, culture, process, and technology practices enable business strategy and deliver value. His experience includes roles as a Chief People Officer, private equity operating executive, VP of HR Strategy & Transformation at a Global Fortune 500, and General Counsel at a successful start-up.

Don Rudolph

Advisor

Don is a senior information technology executive and strategic business partner with extensive experience across a wide range of companies and industries. Don specializes in Information Security strategy, management, and governance. His background in FFIEC, PCI, HIPAA, SOC 1&2, and ISO 27001 regulatory regimes gives him a real-world perspective on information security compliance. Recognized as an effective collaborator, mentor, and servant leader, he helps individuals and organizations reach their highest potential.

Steve Moritz

Advisor

Steve is a senior HR process and technology executive and thought leader with broad experience in global HRIS leadership, product design, and HR technology consulting. He has a passion for process design and streamlining, and his expertise spans the full project lifecycle from product design, vision, and strategy through implementation and post go-live maintenance. Steve has successfully led forward-thinking HRIS solutions across companies including Dell, General Motors, American Express, and Marsh & McLennan.

Usman Raza

Advisor

Usman is an accomplished physician-turned-product leader known for his track record in building scalable digital health and virtual care products. Over seven years in tech, he has spearheaded patient-facing chatbots, digital therapeutics, data platforms, and patient services platforms. Prior to tech, Usman spent nearly a decade as a physician and public health professional, leading large-scale interventions and consulting for UN agencies and federal health departments. He holds a medical degree from Khyber Medical College, an MS from Harvard School of Public Health, and a MIMS from UC Berkeley.